A former Facebook and Google exec has raised $1.5 million for his consumer-feedback startup.

VideoPeel, founded in 2018 and based in Utah, allows people to easily send businesses video testimonials or video reviews to companies or brands.

There’s no file editing required and no need to upload the clip to a video-hosting service like YouTube – just one click to record, submit, and share permissions so businesses can publish authentic customer videos to their sites. Businesses can subscribe to VideoPeel’s service, starting with a free tier and ranging up to $1,000 a month.

CEO Patrick Tedjamulia previously worked as a product-marketing manager at Facebook and held the same role at Google before that.

According to a survey of 235 marketers conducted by the research firm Marketing Land, 71% of respondents said videos had a higher conversion rate than any other form of marketing material. 

Check out VideoPeel’s redacted pitch deck below: