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LinkedIn’s Series B pitch deck is an oldie, but it is a must-read for anyone looking to build a strong pitch. Although this deck is quite long and thorough, it is a great example of how a seed funding round pitch deck may differ from a VC pitch deck for a Series B round of financing.

Because they had to explain how the internet works and predict how users would use the internet in the future. Remember, this was 2004! There are many factors that played into this explanation from online search to online payment – and all of these trends needed to be explained to prove why LinkedIn was the right solution for the problem. It clearly detailed their first priority – establishing the network; and furthermore, explained exactly why this was important to their ability to scale rapidly. Winning pitch decks identify how the funds will be used to progress the business and push it to the next level. LinkedIn’s deck showed how their actual growth far out-scaled projected growth, proving to investors it’s enormous.