Granulate, the Israeli startup that helps businesses cut costs by improving web infrastructure, has raised $12 million in a Series A fundraising round backed by Insight Partners.
As COVID-19 forces millions of businesses around the world to cut costs and reduce inefficiencies, the enterprise infrastructure market has never been so important. According to Market Watch, the industry could be worth more than $90 billion globally by 2024.
Speaking to Business Insider from Tel Aviv, Granulate CEO Asaf Ezra revealed how he was forced to pitch to investors, which also include TLV Partners and Hetz Ventures, over Zoom.
“It was a bit surreal,” he said. “Obviously, we couldn’t fly anywhere so video-calling was the only real option, and you lose a lot of the personal connection that way.
“You can’t really get a sense of their body language, or what they think of what you’re saying…It was an interesting experience.”
We got an exclusive look at the pitch deck Granulate used to bring investors on-board over Zoom: